
Nestled on the shores of Lough Corrib in County Mayo, Ashford Castle stands as a testament to Ireland’s storied past and luxurious present.
But one question lingers in the minds of travelers, history buffs, and castle enthusiasts alike: who owns Ashford Castle? As of today, March 27, 2025, this 800-year-old gem is more than just a medieval relic—it’s a thriving luxury hotel owned by Red Carnation Hotels, part of the Tollman family’s global empire.
Yet, its journey from feudal stronghold to five-star retreat is a tale woven with wealth, fame, and a touch of Irish magic.
Whether you’re dreaming of a stay at this iconic estate, curious about its value, or wondering which celebrities have walked its halls, this guide dives deep into everything Ashford Castle. From its Guinness family roots to its current ownership, we’ll answer your burning questions and explore why this castle remains Ireland’s crown jewel. Let’s step through its ancient gates and uncover the story behind who owns Ashford Castle hotel today.
A Brief History: Who Built Ashford Castle?
Ashford Castle’s story begins in 1228, when the Anglo-Norman de Burgo family—also known as the Burkes—laid its first stones after defeating the native O’Connor clan. This fortified tower house was built to command the wilds of Connacht, its rugged walls rising against a backdrop of rolling hills and shimmering waters. Over centuries, it evolved from a military outpost to a sprawling estate, with the Browne family adding Georgian wings in the 18th century and Sir Benjamin Lee Guinness transforming it into a Victorian masterpiece in the 19th century.
But who built Ashford Castle as we know it today? While the de Burgos started it, the Guinness family’s lavish expansions—complete with turrets, gardens, and opulent interiors—crafted the fairy-tale image we adore. Curious about Ireland’s castle legacy? Check out Is Ashford Castle the King of All Castles? on Secret Ireland for more.
Did the Guinness Family Own Ashford Castle?
Yes, the Guinness family did own Ashford Castle—and they left an indelible mark. In 1852, Sir Benjamin Lee Guinness, of the famous brewing dynasty, purchased the estate, expanding it to 26,000 acres with funds from his stout empire. His son, Arthur Edward Guinness (Lord Ardilaun), continued the legacy, adding Victorian elegance and turning Ashford into a retreat for the elite. The family held it until 1939, when financial pressures and Ireland’s changing landscape led Arthur’s nephew, Ernest Guinness, to sell it to the Irish government for £20,000—a modest sum even then.
Rumors of a Guinness family castle abandoned are exaggerated—Ashford was never left to ruin. Instead, it transitioned into a hotel, preserving its grandeur. Today, its Guinness chapter is a celebrated part of its lore, not a tale of neglect.
Who Owns Ashford Castle Now?
Fast forward to 2025: who owns Ashford Castle hotel? The answer is Red Carnation Hotels, a luxury hospitality brand under the Tollman family’s Travel Corporation. Acquired in 2013 for €20 million, Ashford joined a portfolio of 17 boutique properties worldwide. The Tollmans—led by Stanley Tollman and his wife, Beatrice—invested €75 million in renovations, elevating it to a Forbes Travel Guide Five-Star status by 2025.
But who owns Red Carnation Hotels? That’s the Tollman family, a South African dynasty with a knack for turning historic properties into modern marvels. Stanley, a hospitality titan, and Beatrice, his creative partner, have shaped Ashford into a destination where history meets indulgence.
How Much Is Ashford Castle Worth?
Estimating how much Ashford Castle is worth in 2025 is tricky without official figures, but experts peg its value between €150 million and €200 million. This reflects its 83 rooms, 350-acre estate, and status as a top-tier luxury hotel. The 2013 purchase price of €20 million, plus €75 million in upgrades, suggests significant appreciation—driven by its reputation and Ireland’s tourism boom. Compare that to its €10 nightly rate in 1939, and you see a castle that’s grown into a golden goose.
How Much Profit Did Ashford Castle Make?
Exact profit figures for Ashford Castle in 2025 aren’t public, but we can infer from industry trends. In 2023, pre-tax profits hit €1.8 million, per The Irish Times, with revenue climbing as tourism rebounded. With Ashford Castle prices starting at €800 per night (and suites topping €3,000), plus dining, spa, and event income, annual revenue likely exceeds €20 million. After operating costs—think staff, maintenance, and marketing—profits could range from €2 million to €5 million in 2025, bolstered by its celebrity allure.
Who Is the Wife of Stanley Tollman?
Stanley Tollman’s wife is Beatrice Tollman, a powerhouse in her own right. Born in South Africa, Beatrice co-founded Red Carnation Hotels and oversees its design and culinary vision. Known for her cookbook *A Life in Food*, she’s brought a personal touch to Ashford, from its plush interiors to its award-winning menus. Together, Stanley and Beatrice have turned Ashford into a family legacy—one that’s as much about heart as it is about hospitality.
How Big Is the Ashford Castle Estate?
The Ashford Castle estate spans 350 acres—roughly 1.4 square kilometers—of pristine Irish countryside. That’s 83 luxurious rooms, a 9-hole golf course, walled gardens, woodlands, and a slice of Lough Corrib’s shoreline. The castle itself covers 30,000 square feet, with towers, turrets, and sprawling halls. It’s big enough to host royalty yet intimate enough to feel like a home—albeit one with falconry and a spa.
What Celebrities Have Been at Ashford Castle?
Ashford Castle’s guest list reads like a Hollywood script. Pierce Brosnan, a Mayo native, filmed *The Lawnmower Man* nearby and has returned often. Brad Pitt and Angelina Jolie stayed during their Irish adventures, while Taylor Swift reportedly enjoyed a quiet retreat in 2023. Rory McIlroy swung by for golf, and Barack Obama sipped tea in the drawing room. Even Princess Grace of Monaco graced its halls decades ago. These stars—and more—keep Ashford a glittering hotspot.
Who Got Married in Ashford Castle?
Ashford Castle is a dream wedding venue, and plenty have said “I do” here. Rory McIlroy wed Erica Stoll in 2017 in a star-studded affair, with Stevie Wonder serenading guests. Irish actress Saoirse Ronan tied the knot in a private 2024 ceremony, per local buzz. countless couples—famous or not—choose its fairy-tale setting, with packages starting at €25,000. Want more Irish castle wedding inspo? See Castles to Visit in Ireland.
How Many Staff Are in Ashford Castle?
Ashford Castle employs around 200 staff year-round, swelling to 250 during peak seasons like summer or Mother’s Day (March 30, 2025). From chefs at the Michelin-starred Wilde’s restaurant to falconers tending hawks, this team keeps the estate humming. It’s a small army ensuring every guest feels like royalty—a testament to Red Carnation’s service ethos.
How Far Is Ashford Castle from Dublin?
Wondering how far Ashford Castle is from Dublin? It’s 250 kilometers (155 miles) west, a 3-hour drive via the M6 motorway. By train, it’s a 3.5-hour ride to Galway, then a 45-minute taxi to Cong. Flights to Ireland West Airport Knock (40 minutes away) cut travel time for jet-setters. It’s a trek, but the castle’s allure makes every mile worth it.
Who Lived in Ashford Castle?
Over eight centuries, who lived in Ashford Castle? The de Burgos ruled first, followed by the Brownes in the 17th century. The Guinness family took over in 1852, with Sir Benjamin and Lord Ardilaun calling it home. After 1939, it became a hotel, hosting guests rather than residents—though the Tollmans’ touch feels personal. Each era left its mark, from battle scars to gilded ceilings.
Ashford Castle Owner Death: Any Truth?
Searchers asking about Ashford Castle owner death might be curious about the Tollmans. As of March 27, 2025, Stanley Tollman, born in 1929, is in his mid-90s, and Beatrice remains active. No recent reports confirm a death, though Stanley’s age fuels speculation. Red Carnation’s ownership continues strong, with their children—Brett, Vicki, and Toni—involved, ensuring Ashford’s future.
Ashford Castle Prices: What’s the Cost?
Ashford Castle prices reflect its luxury status. In 2025, rooms start at €800 per night, with suites like the Presidential hitting €3,500. Dining at Wilde’s averages